Search no longer ends with Google. I build practical strategies that make businesses more visible across search engines and the AI systems customers now ask for answers.
2002
Working in search since
100s
Businesses helped
3
International markets
4
Businesses built & sold
I have used search to grow my own businesses, not just advised other people on theirs.
I started working in search in 2002, after studying mechanical engineering and working in the automotive industry, including Formula 1. That background still shapes how I work: understand the system, test the assumptions and measure what matters.
Since then, I have helped hundreds of businesses, built and sold several of my own, and worked across the UK, Spain and Italy. My advice is grounded in what happens when your own time, reputation and money are at stake.
Understand how AI systems see your business, strengthen the signals they trust and improve your chances of being cited or recommended when customers ask for answers.
Clear priorities across technical SEO, content and authority, built around commercial value rather than vanity rankings.
Senior, practical guidance on acquisition, conversion, positioning and where your next stage of online growth can come from.
Turn more of the attention you already earn into qualified enquiries, customers and repeatable revenue.
Three of my own projects, of which I have many. These are the businesses I build online and are also testbeds for new ideas; the learnings of which I then apply to client websites.
Tell me where the business is now, where you want it to go and what is getting in the way.