Search Engine Optimisation – SEO
SEO is the starting point of any online marketing campaign. The purpose of SEO is to ensure that a website is fully prepared to maximise its potential on search engines. A poorly optimised website can result in less leads and sales being generated through it.
SEO also includes analysing all of the available potential in a client’s particular niche to ensure that all opportunities to grab traffic relative to different and related search terms are taken.
When it comes to optimising a website for SEO purposes the following are some of the items that need to reviewed and addressed:
- Title tags
- Meta tags
- Page urls
- Website structure
- Indexing structure
- Internal link optimisation
- Image optimisation
- Duplicate content considerations
- Page load speeds
- Canonicalisation issues
- Keyword reviews
There are many others factors of a website that need to be reviewed and I will go through all of these with you.
Is it THAT Important?
Of course it is. Search engines are under no obligation to crawl, index or rank your website. You have to earn the right to be featured. SEO lays the groundwork for your entire online marketing campaign and success.
A badly optimised website can actually do more harm than good so getting this right is quite crucial.
It is possible to rank a website highly on search engines using just targeted links and without any SEO, but the process is made much easier if proper SEO has been carried out on the website to begin with.
Content and Keywords
SEO is ultimately all about content and keywords. Search engines prefer to find pages of unique content around specific topics to serve as results to their searchers. It sounds simple enough but maximising this, without overdoing it, is key and often complex depending on the website and niche.
If, for example, your business is about selling ice creams, capturing every possible search for ice creams is key. This could centre around ice cream flavours, manufacturers, points of sale, ingredients of each, and so on. Every topic has a vast array of potential traffic that needs to be captured.
Local and GEO Targeted Focus
A recent analysis by online marketing firm, Chitika, showed that over 40% of search terms are local or geo-targeted. It’s mainly people looking for businesses or services in or near a local area. This figure increases year-on-year as more and more people perform searches on their smart phones when they are in or around an area.
Being visible in the search engines for local search terms is now a very important aspect of SEO.
Get in Touch
Get in touch with me and together we’ll go over your SEO efforts so far and what improvements you can make to your website to attract more targeted traffic and customers.