Link building – Two words that send shivers down the spines of most webmasters. Every website needs external links pointing to it so that it ranks well in search engines.
Each link pointing to your site is like a vote of confidence for your website. The more “votes” the more your website seems popular and therefore, the higher it ranks.
However, getting other websites to link to yours is the most time consuming and frustrating part of the whole online marketing experience. But if you want to rank high in the search engines then you generally need a lot of links, also known as backlinks.
I’m here to free you from the whole link building agony and frustration.
How do you do it Justin?
Before I give you an idea of how I go about getting links for websites, let me tell you what’s needed for a link building campaign:
- Good quality links from good sites
- Diversity of links – Different types and different sites
- Link text diversity
- Acceptable rate of link acquisition – Need to avoid tripping search engine filters
- Avoid link farms and dodgy websites
- Don’t pay for links – Google doesn’t like it
Getting links has become increasingly complicated. Google’s view is that you should just have great content and people will automatically link to it from their own websites.
The reality is that this just doesn’t happen that way in the majority of cases. Normal businesses have to go out of their way to get links as no one will naturally just link to their websites.
For example, if you have a website selling floor tiles, no matter how well you write about floor tiles it is unlikely that anyone is going to link to your website, unless there is a floor tile fanatic out there with a popular blog!
I work with clients to generate a broad spread of links from a variety of sources to create what can be described as an acceptable link profile and one which will push their websites to the first page of Google search results. The process tends to be long and slow but the results are definitely worth the wait.
Best not to rush it
I’ve lost many of my test websites when I’ve accumulated hundreds or thousands of links to them in a very short space of time. Google tends to frown upon “sudden popularity” so it’s best that a link building campaign be spread out over 6 to 12 months for the best and safest effect.
If you do want more rapid results I can get you the links you need much quicker, but at this point you have to realise that there is a risk involved in doing this.
Remember, Google owes you nothing, they are doing you a favour ranking your website. So don’t upset the big G.
What’s all this about a Penguin?
Penguin is the name given to an extra algorithm that Google uses to filter out sites with questionable link profiles. When the not-so-cuddly penguin grabs hold of your website it can really negatively impact your traffic and therefore, your business.
That’s why creating an effective and progressive link building plan over the course of 6 to 12 months is the best route to take to try and avoid the Penguin effect on your website.
Let me get you the links you need
Every website and niche is different and subsequently the number and types of links required to rank well can vary greatly.
Large complex websites will require significantly more link building work than a small local computer shop.
Get in touch with me to discuss how I can get those precious links that you need to get your website ranking as good as it can get.
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