Search Engine Optimisation And Marketing
The following is a breakdown of the services I offer relating to search engine optimisation (SEO) and search engine marketing (SEM).
SEO focuses more on the on-page elements of a website to help it rank better in search engines whilst SEM is more about the marketing and driving real traffic to a website. Much of SEM tends to focus on link building which is a fundamental need to achieve high search engine ranking positions.
Search Engine Optimisation – SEO
SEO is the starting point of any online marketing campaign. The purpose of SEO is to ensure that a website is fully prepared to maximise it’s potential on search engines. A poorly optimised website can result in less leads and sales being generated through it.
SEO also includes analysing all the available potential in a client’s particular niche to ensure that all opportunities to grab traffic relative to different and related search terms are taken.
My SEO Consulting service is used by businesses who already have their own internal marketing and webmaster staff who handle the online marketing activities of the company but want or need some external professional support and guidance.
I work together with businesses to equip them with all the knowledge and understanding they need to maintain and grow an highly effective online marketing campaign.
Link building – Two words that send shivers down the spines of most webmasters. Every website needs external links pointing to it so that it ranks well in search engines. Each link pointing to a site is like a vote of confidence for that website. The more “votes” the more the website seems popular and therefore, the higher it ranks.
However, getting other websites to link to yours is the most time consuming and frustrating part of the whole online marketing experience. But if you want to rank high in the search engines then you need a lot of links.
I’m here to free you from the whole link building agony and frustration.
Conversion Rate Optimisation – CRO
It doesn’t matter what your website is about, you probably want someone to take an action when they visit your site.
It could be that you want them to phone you, fill in a form, buy your product, download a free guide, like your Facebook page, whatever it is you want them to do, you can get more people doing it from the same level of traffic just by improving the conversion rate of the landing pages.
CRO focuses on increasing the number of actions taken on your website without the need to increase traffic. Every website can benefit from this.